About Us

Change they say is the only constant in life. At Catalyst we believe our role to be change agents, working with people and corporates to improvise, rediscover and seek to harness one’s true potential. In order to do so one needs to be fully aware of where they stand and where they need to be. We partner with you to help you take this journey.

At Catalyst it always begins with us understanding you – your personality, likes & dislikes, strengths, values and ambitions. This combined with your behavioral habits, helps us understand how and why you’re perceived the way you are. Here starts our journey to empower you with multiple facets, including, the art of grooming, right etiquette, communication, body language and a whole host of other aspects that’ll help you build the right image. This is in many ways a journey of self-discovery for the right image is to project one’s true self in the right way.

Every individual or organization is unique. We understand and respect that. Our programs are customized for every client based on specific needs. We stand for professionalism, deep domain expertise and a passion to make a difference in your life.

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Individual Solutions

Image Matters as people make judgments and assumptions based on limited information. It is essential to create a powerful first impression to be successful in personal, professional and social life. Your image which is essentially your message, your communication to the world is mostly visual and it is important to know the science and the art of creating a lasting impact. Aruna Das offers solutions in various formats for individuals to enable them to project an authentic, appropriate, attractive and affordable image.

One on One Coaching: In this format we provide an elaborate personal image coaching solution which starts with capturing complete information about the client which helps in an image evaluation. The client is taken through several clinics which include:

  • Lifestyle Evaluation
  • Personal Style Evaluation
  • Body and Face Shape Evaluation
  • Color Evaluation
  • Wardrobe Evaluation
  • Grooming & Make-up
  • Etiquette& Body language
  • Weight Management & Communication
  • Personal Shopping & Styling

Based on the above evaluations, the client is then advised on managing their image based on their roles and goals in life.

Individual Clinics: In this format the client is taken through any one or more of the clinics from the list above based on the client’s specific needs.

Workshop: Aruna Das also offers a one day workshop on creating a powerful first impression. Complete knowledge on image related topics is provided along with guidelines on creating lasting first impressions. These workshops are usually conducted with 8 to 12 participants. Every workshop participant is also provided a personal consultation session within 15 days of the workshop.

We are sensitive about client’s preference; therefore we maintain utmost confidentiality about our clients and their consulting packages.

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Corporate Solutions

Companies who manage their image well see the following benefits and those that cannot manage their image well may lose out on all these

  • Premium Positioning
  • Premium Pricing
  • Larger Market Share
  • Favorable Media Coverage
  • Higher Returns For Investors
  • Attracting Best Talent & Retention
  • Lower Attrition Costs
  • Preferred Buyer-Vendor Equation

Consulting provides corporate solutions in Image Management in the following formats :

Training of employees: Employees are the basic pall bearers of the company image and it is essential for them to be well aware of the science and art of managing their image/appearance. We offer training workshops/group coaching based on a training need analysis (TNA). Complete knowledge and guidelines are provided to create a great visual impression. A special emphasis is laid on corporate etiquette which includes dining, travel, email, phonecalls and meetings. Based on specific requirements, International etiquette can also be included in the workshop.

Corporate Image Retainer: A company can retain us and periodically utilize our services through sporadic workshops and ongoing follow up coaching. As a retainer, we also impart random quality checks to maintain consistency in standards of the employees for their visual appearance, in addition to this solutions are provided on brand image including stationary, dress code policy etc.

One on one coaching solutions: Under this format we offer tailor made solutions for every individual. These packages are customized to suit the needs of an entity based on their prerequisites.

From a CEO to an entry level executive, every individual wants to appear credible and appropriate for the roles they play and the goals they would like to achieve. This is a personalized service offered by an Image Consultant which involves exhaustive coaching and high level of participation with essential demonstration.

We are sensitive about client’s preference; therefore we maintain utmost confidentiality about our clients and their consulting packages.

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